Website Design & Development
YouthBuild
Project Overview
Client: YouthBuild
Project Type: Website Design & Development
Website: YouthBuild Illinois
YouthBuild is a transformative youth and community development program that tackles essential challenges like housing, education, employment, crime prevention, and leadership development in low-income areas. Recognizing the need to better communicate their mission and engage a wider audience, YouthBuild enlisted my expertise to overhaul their website. The goal was to create a digital platform that is as vibrant and dynamic as the community it serves, inviting active participation from potential students, donors, and community members.
Project Description
My Approach:
I began with a thorough analysis of YouthBuild’s target audience to ensure the new design would resonate with young people and other stakeholders. This involved reviewing current engagement strategies and identifying key areas for improvement to make the site more intuitive and engaging.
Technologies Used:
- WordPress: Utilized for its flexibility and ease of use, enabling quick updates and scalability.
- HTML5, CSS3, and JavaScript: For custom front-end features that enhance interactivity and site performance.
- PHP: For dynamic content integration and backend customization.
Deliverables:
- Custom WordPress Theme: Tailored to reflect the vibrant energy of YouthBuild’s programs and designed to resonate with young audiences.
- Responsive, Mobile-Friendly Design: Ensures that the site is accessible and functional across all devices and screen sizes.
- User-Friendly Navigation: Simplified site architecture to help visitors easily find information about programs, events, and how to get involved.
- SEO Enhancements: Implemented advanced SEO strategies to increase site visibility and attract more organic traffic.
- Robust Content Management System: Allows staff to easily update content, ensuring that the site stays current with the latest news, events, and program successes.
Challenges and Solutions:
- Challenge: Engaging a diverse audience including young participants and older donors.
- Solution: Developed a dual-interface strategy that caters to both demographics with appropriate design cues and content placement.
- Challenge: Integrating a large amount of program information without overwhelming visitors.
- Solution: Created a hierarchical structure with clear categorization and an intuitive navigation system.
Outcome
The redesigned website has significantly improved YouthBuild’s online presence, resulting in a 40% increase in visitor engagement. This enhancement has led to higher participant enrollment and increased donor contributions. The platform effectively serves as a central hub for interaction and information, deeply supporting YouthBuild’s mission of empowering youth and strengthening communities.
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